In October 2023, MBA students specializing in media were privileged to attend an enlightening workshop led by industry expert Mr. Anurag Mittal. Focused on programmatic advertising and digital media buying, Mr. Mittal, with his extensive background in marketing, product marketing, and market advertising, brought a wealth of knowledge to the session. Beyond his professional expertise, Mr. Mittal is recognized not only as an enthusiast but also as a skilled storyteller, host, and speaker.

The workshop proved to be a valuable opportunity for MBA students, providing insights into the latest marketing trends and innovative problem-solving strategies in the dynamic fields of marketing and business. His engaging presentation style and real-world experience allowed students to grasp the intricacies of programmatic advertising and digital media buying.

More than a traditional lecture, his session created an interactive platform for MBA students to actively engage with an industry-level expert. The workshop encouraged participants to address their specific queries, fostering a deeper understanding of topics such as B2B marketing and beyond. This direct interaction with a seasoned professional not only enhanced the theoretical knowledge of the students but also provided practical insights and perspectives from the forefront of the industry, contributing to the holistic development of the MBA students specializing in media at the institution.