Digital Marketing

Digital Marketing and e-Commerce

The MBA in Digital Marketing and E-Commerce at Ajeenkya D Y Patil University is an avant-garde program meticulously designed to meet the demands of the ever-evolving digital landscape. Aimed at preparing students for the challenges and opportunities in the realms of Digital Marketing and E-Commerce, this program integrates theoretical knowledge with practical applications, ensuring graduates are industry-ready and innovative leaders.

Our Vision

Empowering young, generation through resourcefully innovative education for entrepreneurship and employment..

Our Mission

M1 Providing industry ready customized human resource capital to the recruiters.

M2 Developing a student centric ecosystem for holistic growth of the students.

M3 Contributing to society by nurturing professionals with ethics and value.

Digital Marketing

Duration: Two Years | Full Time

Eligibility: Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.

Key Features
& Highlights:

  • Industry-Relevant Curriculum:
  • Practical Learning Approach:
  • Multifaceted Skill Development:
  • Digital Strategy and Campaign Management:
  • Innovation and Creativity:
  • E-Commerce Dynamics:
  • Global Perspective:
  • Industry-Driven Projects:
  • Digital Analytics Proficiency:
  • Entrepreneurial Mindset:
What will you learn
  • Digital Marketing Strategies:
  • E-Commerce Management:
  • Creative Planning and Ideation:
  • Strategic Marketing Management:
  • International Perspectives in Digital Business:
  • Entrepreneurial Mindset and Innovation:
  • Practical Application through Projects:
  • Multidisciplinary Approach:
  • Industry-Driven Insights:
  • Data-Driven Decision Making:
  • Global Networking and Collaboration:
  • Digital Ethics and Compliance:
  • Adaptability and Resilience:
Scholarships

1. Ajeenkya Genius Scholarship

2. ADYP Group Progression

3. Pune Pride Scholarship

4. ADYPU Divyang Excellence Scholarship

5. Khelo India Sports Delight Scholarship

6. My India Pride Scholarship

7. ADYPU Resilience Scholarship

8. ADYPU/ADYPG Employee Family Kids

9. Beti Padhao Scholarship

10. ADYPU Sibling Scholarship

11. ADYPU Entrance Talent Hunt Scholarship


Related Courses
Teaching Methodology
  • Interactive Lectures:
  • Case-Based Learning:
  • Workshops and Seminars:
  • Practical Labs and Simulations:
  • Industry Visits:
  • Live Projects:
  • Guest Lectures:
  • Digital Platforms and Tools Training:
Program Activities
  • Digital Marketing Campaigns:
  • E-Commerce Simulation:
  • Industry Workshops:
  • Hackathons and Competitions:
  • Social Media Analytics:
  • E-Commerce Platform Training:
  • Digital Marketing Analytics Lab:
  • Guest Speaker Series:
  • Live Projects with Industry Partners:
  • Innovation Labs:
  • Digital Marketing and E-Commerce Expo:
  • Networking Events:
Career Opportunities
  • Digital Marketing Manager:
  • E-Commerce Manager:
  • Social Media Strategist:
  • SEO Specialist:
  • Digital Marketing Analyst:
  • Content Marketing Manager:
  • E-Commerce Analyst:
  • Digital Advertising Specialist:
  • Brand Strategist:
  • E-Commerce Entrepreneur:
  • Digital Marketing Consultant:
  • Customer Relationship Manager (E-Commerce):