Bachelor of Business
Administration (BBA)
in Integrated Marketing and
Communications

Bachelor of Business
Administration (BBA)
in Integrated Marketing and
Communications

About the Program

The BBA in Integrated Marketing and Communications (IMC) is a dynamic undergraduate program designed for students who aspire to build careers in marketing, branding, public relations, digital media, and corporate communications. This program blends core business principles with specialized knowledge in modern marketing strategies, media planning, consumer behavior, and digital transformation, ensuring graduates are well-equipped to thrive in the ever-evolving marketing landscape.

Integrated Marketing and communication involve all communication mediums working together—digital Media, Direct Marketing, Public Relations, OOH, Radio, TV, Influencers, Affiliates, and so on. IMC aims to provide a smooth, customer-focused experience, generate awareness, and build brand loyalty.
Integrated Marketing Communication enables students to combine both Marketing and Communication strategies to form a consistent company/brand image.

A BBA in Integrated Marketing & Communication prepares students with the knowledge they need to create and execute marketing strategies through a variety of channels. It equips them with a deep understanding of the different communication mediums to be consistent in the brand message.  It is designed to offer students a comprehensive and practical education in the foundations of brand management. The program offers a mix of classroom training & industry collaboration

Our Vision

Empowering young, generation through resourcefully innovative education for entrepreneurship and employment..

Our Mission

M1 Providing industry ready customized human resource capital to the recruiters.

M2 Developing a student centric ecosystem for holistic growth of the students.

M3 Contributing to society by nurturing professionals with ethics and value.

Integrated Marketing and Communications

Duration:

Eligibility: Candidates must have completed 10+2 (or equivalent) from a recognized board. A minimum aggregate score of 50% (45% for reserved categories) is required. Admission may include a personal interview and/or entrance test conducted by the university.

Key
Features:

  • A well-structured curriculum covering brand management, advertising, digital marketing, and corporate communication.
  • Industry-oriented training with real-world marketing case studies.
  • Internship opportunities with leading brands, media agencies, PR firms, and digital marketing companies.
  • Expert faculty with experience in advertising, media planning, and public relations.
  • Exposure to global marketing trends and consumer insights.
  • Guest lectures and workshops by marketing professionals, brand strategists, and industry leaders.
Program Highlights
  • Comprehensive Curriculum: Covers strategic marketing, consumer behavior, integrated brand communication, and content marketing.
  • Industry Exposure: Live projects, internships, and field visits to advertising agencies and media firms.
  • Hands-on Learning: Collaborations with marketing firms and real-time campaign execution.
  • Global Perspective: Insights into international marketing trends and digital transformations.
  • Entrepreneurial Focus: Learn how to develop and promote your own brand.
Scholarships

1. Ajeenkya Genius Scholarship

2. ADYP Group Progression

3. Pune Pride Scholarship

4. ADYPU Divyang Excellence Scholarship

5. Khelo India Sports Delight Scholarship

6. My India Pride Scholarship

7. ADYPU Resilience Scholarship

8. ADYPU/ADYPG Employee Family Kids

9. Beti Padhao Scholarship

10. ADYPU Sibling Scholarship

11. ADYPU Entrance Talent Hunt Scholarship


Related Courses
What will You Learn?
  • The fundamentals of branding, advertising, and public relations.
  • How to develop and execute integrated marketing campaigns.
  • Business and financial aspects of marketing and media organizations.
  • The role of digital transformation and social media in brand positioning.
  • Legal and ethical considerations in marketing and communications.
  • Data analytics and the use of technology in consumer insights and engagement.
Teaching Methodologies
  • Interactive Classroom Learning: Engaging lectures with industry case studies.
  • Industry-Oriented Training: Sessions with professionals from top marketing firms.
  • Live Projects & Internships: Work with advertising agencies, PR firms, and digital marketing companies.
  • Workshops & Seminars: Conducted by industry leaders and brand strategists.
  • Simulation-Based Learning: Real-world problem-solving through marketing models.
  • Capstone Projects: End-of-term projects based on real-world marketing challenges.
Program Activities
  • Internships & Live Projects: Work with top advertising agencies and marketing firms.
  • Brand Campaign Management: Plan and execute real-time marketing campaigns.
  • Industry Visits: Field trips to advertising agencies, media houses, and marketing firms.
  • Networking Events: Interact with industry professionals, brand managers, and PR executives.
  • Competitions & Hackathons: Participate in national and international marketing strategy challenges.
  • Case Study Analysis: Work on business models from leading brands and companies.
Career Opportunities:

Graduates of BBA in Integrated Marketing and Communications can pursue careers in various roles within the marketing and media industry, such as:

  • Brand Manager
  • Marketing Strategist
  • Public Relations Specialist
  • Advertising & Media Planner
  • Digital Marketing Analyst
  • Social Media Manager
  • Market Research Analyst
  • Corporate Communications Manager
  • Entrepreneur in Marketing and Branding
Admission Requirements
  • Application Form Submission: Complete the online/offline application.
  • Academic Records: Submit 10th and 12th-grade mark sheets.
  • Entrance Test/Personal Interview (if applicable).
  • Statement of Purpose (SOP) (if required, detailing interest in marketing and communications).
  • Final Selection & Offer Letter: Based on eligibility criteria and interview performance.
Why Choose This Program?
  • Gain insights into one of the fastest-growing global industries.
  • Access internship and placement opportunities with leading marketing firms.
  • Build a strong foundation in branding, advertising, and digital marketing.
  • Develop skills to manage marketing campaigns, brand positioning, and public relations.
  • Be a part of an innovative learning experience with practical exposure to real-world marketing challenges.

Start your journey towards an exciting and fulfilling career in Integrated Marketing and Communications today!