Online Media and e-Marketing

Online Media and e-Marketing

The Bachelor of Business Administration (BBA) in Online Media & E-Marketing is a specialized undergraduate program designed to equip students with the skills and knowledge required to thrive in the dynamic and rapidly evolving world of online media and digital marketing. This comprehensive program at ADYPU integrates core business principles with specialized training in digital marketing strategies, preparing students for a variety of roles in the digital landscape.

Our Vision

Empowering young, generation through resourcefully innovative education for entrepreneurship and employment..

Our Mission

M1 Providing industry ready customized human resource capital to the recruiters.

M2 Developing a student centric ecosystem for holistic growth of the students.

M3 Contributing to society by nurturing professionals with ethics and value.

Online Media and e-Marketing

Duration: Three Years | Full Time

Key
Features

  • Digital Marketing Fundamentals
  • Online Media Landscape
  • E-Marketing Strategies
  • Content Creation and Management
  • Social Media Management
  • Search Engine Optimization (SEO)
  • Data Analytics
  • E-Commerce Marketing
  • Mobile Marketing
  • Industry-Relevant Projects
  • E-Commerce Marketing
  • Mobile Marketing Strategies
  • Industry-Connected Faculty
  • Career Development Opportunities
What will You Learn?
  • Data Analytics
  • Industry-Relevant Tool
  • Strategic Thinking
  • Hands-on Projects
  • Entrepreneurial Skills
Teaching Methodologies
  • Interactive Lectures
  • Case Studies
  • Hands-On Projects
  • Guest Lectures
  • Workshops and Seminars
  • Industry Visits
  • Simulation Exercises
  • Technology Integration
  • Group Discussions
  • Role-Playing Activities
  • Continuous Assessments
Program Activities
  • Live Campaigns
  • Industry Workshops
  • Guest Speaker Sessions
  • Digital Marketing Competitions
  • Internships
  • Agency Visits
  • Networking Events
  • Industry-Linked Projects
  • Social Media Challenges
  • Portfolio Building
Career Opportunities
  • Digital Marketing Specialist
  • Social Media Manager
  • Search Engine Optimization (SEO) Analyst
  • Content Marketing Strategist
  • E-Commerce Marketing Manager
  • Digital Advertising Specialist
  • Web Analytics Specialist
  • Email Marketing Manager
  • Online Brand Manager
  • Influencer Marketing Coordinator
  • Digital Marketing Consultant
  • Entrepreneurship
Admission Requirements:

Prospective students are required to meet specific admission criteria set by ADYPU, including academic qualifications. Detailed information on admission requirements is available on the university’s official website.